Retail

Discipline on positioning and direct consumer access are helping factories become brands.

The e-commerce giant seeks to maintain low prices as US and EU impose tariffs.

The company’s rise traces back to a founder who has avoided the spotlight for years.

Once anonymous, small manufacturers in China are using TikTok videos and live streams to build global demand and their own identities.

Wook’s revenue topped RMB 1 billion in 2024 as it expands beyond Indonesia across Southeast Asia.

The deal hands Anta control of Puma, while also tying it to the German sportswear brand’s ongoing turnaround.

Overseas acquisitions are lifting the sportswear group’s profile, but competition in China is tightening.

The move aims to stabilize investor sentiment amid a broader correction in China’s collectibles market.