Chery’s robotics brand, Aimoga Robotics, has opened global preorders for Mobo, its first home companion robot, following a launch event in Wuhu, China, on October 21. The launch marks the company’s expansion from commercial robotics into the consumer market, drawing on technologies and manufacturing capabilities developed for vehicles.
Mobo is designed for everyday household interactions, offering companionship for older adults, children, and families.
Powered by Aimoga’s proprietary MoAgent artificial intelligence system, the robot combines spatial awareness, voice interaction, visual object recognition, and long-term memory. According to the company, it can recognize household members, remember their preferences, maintain context across conversations, and provide schedule reminders.
The system also enables Mobo to interpret complex instructions and break them into smaller tasks. Its full-body motion system has 22 degrees of freedom, allowing it to perform a range of movements and gestures.
The launch reflects Chery’s broader efforts to apply its automotive expertise beyond vehicle manufacturing. Technologies used in intelligent driving, including environmental perception, decision-making, and motion control, share some of the underlying requirements of robotics. Chery is seeking to capitalize on these similarities by adapting its existing capabilities to products designed for other environments.
According to Chery, Aimoga can draw on its automotive supply chain and reuse about 70% of its R&D technologies, potentially reducing development and manufacturing costs compared with robotics companies building their infrastructure from scratch.
Aimoga has also reportedly established 31 R&D laboratories focused on areas such as motion control and intelligent perception. Its development draws on Chery’s broader technology ecosystem, including capabilities associated with intelligent cockpits and driving systems.
Mobo’s launch builds on Aimoga’s existing commercial robotics business.
Its portfolio includes Mornine, a humanoid robot designed for business reception; R001, a security robot for public safety patrols; RN001, which guides patients in healthcare settings; and Argos, a quadruped robot developed for inspection and outdoor operations.
According to Aimoga, cumulative deliveries of its commercial robots have exceeded 3,000 units, with its business spanning more than 60 countries and regions.
The company is now looking to translate that experience into a consumer-facing business. It said Mobo has attracted interest from more than 10,000 prospective users worldwide since appearing at the World Robot Conference in August. Aimoga also named 35 early adopters as ambassadors during the launch.
To support its expansion, Aimoga plans to establish an initial network of 300 experience centers worldwide, alongside partnerships for after-sales services and other parts of its robotics ecosystem. It is also planning a global robot rental business targeting sectors such as healthcare, transportation, education, and tourism.
The company has yet to disclose Mobo’s pricing, delivery schedule, or detailed market availability.
Chery’s expansion into home robotics could provide another avenue to commercialize technologies developed for its automotive business. While its existing infrastructure could offer advantages in robot development and production, Mobo’s longer-term prospects will depend on whether those capabilities translate into practical value for households.